Announcements

"Lobo Experience" got a great news shout out from KOAT!

"Find Your Pack" won a Silver Communicator Award from the International Academy of the Visual Arts!

"Find Your Pack" won a merit award in the Higher Ed Marketing Report Awards!

"Find Your Pack" won a merit award in the 10th annual Service Industry Advertising Awards! 

"Big Moments" won a Gold CASE Award for Student Produced Video in CASE Region IV!

Check out the Daily Lobo article about the internship!

Apply to UNM Now!
University Communication and Marketing

MSC04 2545
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-1989

  • UNM
  • ยปAbout the Promo
institutional spot 2012

"It is truly remarkable to see the professional level of work that our students can produce. I commend University Communication and Marketing on the success of their internship program, and these students who have gone above and beyond what was expected of them."

Robert G. Frank

21st President of the University of New Mexico

UNM's Institutional Spot

In just one semester, University Communication and Marketing's student team is tasked with creating both a 30 and 60 second institutional spot for the University of New Mexico. Since the project's inception three years ago, UCAM's interdisciplinary internships have enabled UNM students to gain professional experience in their field of study while giving them the unique opportunity to showcase their work on a national level. The TV spot is shown during the commercial breaks of televised NCAA Lobo Athletic games as well as other media outlets.

On this site, you’ll discover our student blogs, announcements and details for this year’s promo, as well as our archived spots.

Photos by Michael Blaisdell, Casey Curtiss and Kristyn McDonald

Recent Posts

Congratulations
May 10, 2013

The Lobo Experience
May 1, 2013

Almost There
April 25, 2013

Filming the Wolf
March 6, 2013

The Pitch
February 20, 2013

2013 Creative Concept
January 30, 2013

2013 Interns Selected
January 7, 2013

Open for Interpretation
April 13, 2012

A Smooth Rough Cut
April 6, 2012

The Filming Finale
March 30, 2012

Finalizing the Concept
March 2, 2012

The 2012 Spot
February 24, 2012

2012 Interns Selected
January 17, 2012

Filming Part II
April 4, 2011

Filming Part I
March 28, 2011

Pre-Filming Update
March 21, 2011

Conception to Creation
March 7, 2011

Lobo Experience - UNM's 2013 Institutional Spot