University Communication and Marketing

MSC04 2545
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-5813

Conception to Creation

March 7, 2011 - Andrea Salazar

Creating an original concept for an institutional spot is no easy task. From the start, our team’s goal was to stand out from the crowd and change the idea of what an institutional spots looks like because, in watching over 30 ads, we realized most look the same. They feature football, cheering crowds, beakers and other stereotypical college scenes. However, the ads from Tulane University (“Water”) and San Diego State University (“Aztec for Life”) stuck with us and inspired our concepts because they told a story.

On February 18, we pitched our best three concepts – “Big Moments,” “Building Blocks” and “Flag Carriers” (see supporting images below). The winning concept was “Big Moments” – a concept featuring UNM students preparing for and succeeding in nerve-racking situations, such as a test, a performance, a speech, a discovery and a basketball game with UNM’s guidance and education.

Creative Concepts

Going into Spring Break, our team is working on finalizing a storyboard, casting our actors and extras, and putting together a schedule for filming. The biggest obstacle we’ve faced so far has been getting approval to use the equipment we need to produce the best possible ad.  Once we overcome that minor bump, however, we’ll be on our way to creating a unique ad to highlight the University of New Mexico!

Photo Credit: Jason Ponic

Recent Posts

2014 Video Premiere
May 5, 2014

Worthwhile Work
April 30, 2014

Dedicated Teamwork
March 31, 2014

Getting Started
February 28, 2014

Congratulations
May 10, 2013

The Lobo Experience
May 1, 2013

Almost There
April 25, 2013

Filming the Wolf
March 6, 2013

The Pitch
February 20, 2013

2013 Creative Concept
January 30, 2013

2013 Interns Selected
January 7, 2013

Open for Interpretation
April 13, 2012

A Smooth Rough Cut
April 6, 2012

The Filming Finale
March 30, 2012

Finalizing the Concept
March 2, 2012

The 2012 Spot
February 24, 2012

2012 Interns Selected
January 17, 2012

Filming Part II
April 4, 2011

Filming Part I
March 28, 2011

Pre-Filming Update
March 21, 2011

Conception to Creation
March 7, 2011