University Communication and Marketing

MSC04 2545
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-5813

Open for Interpretation

April 13, 2012 - Rachelle Ray

So many questions arise during the editing process that I never would have thought of. Should this shot be a pan to the left, or a pan to the right? Where are people most likely to focus their attention if we place this shot here? Would a monochromatic scheme work better for the footage we have? It seems like there is no right or wrong answer to some of these questions either – it’s up to individual interpretation and judgment. Who knew that stabilization and color correction was only the beginning?

We are considering all of these questions and more, after presenting our first rough cut on Wednesday. The presentation went extremely well, thanks to the high quality shots, artistic vision of Dan and Tyler, and the support of the UCAM reviewers. We received a lot of great feedback, and are working on adjusting and tweaking the spots so that they reflect the suggestions and ideas we were given. (Lots of giant red letters across the screen, as many twirling, swishing, and assembling effects as possible, and some special effects involving fire… Kidding!)

We are on schedule to lock visuals by this Monday, so that the sound team has a definite sequence to work with as they develop the music for the spots. Sixteen days and counting!

Recent Posts

2014 Video Premiere
May 5, 2014

Worthwhile Work
April 30, 2014

Dedicated Teamwork
March 31, 2014

Getting Started
February 28, 2014

May 10, 2013

The Lobo Experience
May 1, 2013

Almost There
April 25, 2013

Filming the Wolf
March 6, 2013

The Pitch
February 20, 2013

2013 Creative Concept
January 30, 2013

2013 Interns Selected
January 7, 2013

Open for Interpretation
April 13, 2012

A Smooth Rough Cut
April 6, 2012

The Filming Finale
March 30, 2012

Finalizing the Concept
March 2, 2012

The 2012 Spot
February 24, 2012

2012 Interns Selected
January 17, 2012

Filming Part II
April 4, 2011

Filming Part I
March 28, 2011

Pre-Filming Update
March 21, 2011

Conception to Creation
March 7, 2011