Blog
MSC04 2545
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-5813
Phone: ucam@unm.edu
MSC04 2545
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-5813
Phone: ucam@unm.edu
January 30, 2013 - Elyse Cushman
This was a very exciting month for us. Right away we started bouncing ideas off of each other. For the most part we were all on the same page and one thing was first and foremost made clear; we did not want to make the stereotypical, cheesy commercial. We did not want to show people standing around in big groups studying, we did not want to show people with the standard chemistry beaker filled with green liquid, and we did not want anything cheesy. In fact, we all seemed to want something very dramatic from the get-go. We also seemed to really want to focus on our mascot, because it is not a common one.
We thought that the best thing for us to do to in order to narrow down exactly what we wanted to say was to conduct a focus group. We developed questions on how people reacted to certain things dealing with the media, dealing with UNM, and what people did and did not want to see. We got a lot of information out of the focus group. We found that one of the most important things to the students at UNM was the fact that we have one of the most diverse campuses in the United States. They were also sick of the stereotypical things that you see in a University commercial.
From that information, we developed three main ideas to pitch. Each one was very different and out of the ordinary. We had a definite favorite, but we were just as confident in the other two ideas. Yet, we were nervous about one detail that would make or break our favorite choice. The commercial that we really wanted to do would require us to film a live wolf.
2014 Video Premiere
May 5, 2014
Worthwhile Work
April 30, 2014
Dedicated Teamwork
March 31, 2014
Getting Started
February 28, 2014
Congratulations
May 10, 2013
The Lobo Experience
May 1, 2013
Almost There
April 25, 2013
Filming the Wolf
March 6, 2013
The Pitch
February 20, 2013
2013 Creative Concept
January 30, 2013
2013 Interns Selected
January 7, 2013
Open for Interpretation
April 13, 2012
A Smooth Rough Cut
April 6, 2012
The Filming Finale
March 30, 2012
Finalizing the Concept
March 2, 2012
The 2012 Spot
February 24, 2012
2012 Interns Selected
January 17, 2012
Filming Part II
April 4, 2011
Filming Part I
March 28, 2011
Pre-Filming Update
March 21, 2011
Conception to Creation
March 7, 2011