University Communication and Marketing

MSC04 2545
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-5813


May 10, 2013 - Ethan Rule

As this semester comes to a close I would like to take this opportunity to thank this phenomenal team of students who created this spot. From concept to execution this production has been a joy to work on. Although I must admit there were times when I thought this team was overly ambitious, they continued to impress me at every turn.

This past Monday we premiered the spot. We were joined by family, friends, and colleagues, but the most exciting guest of all was Zoerro, the wolf filmed for the commercial, and his handler, Rory. Zoerro was an attention grabber, but I think that seeing this magnificent animal was a reminder of what it means to be a Lobo. Zoerro was born into captivity and later turned over to the Wild Spirit Wolf Sanctuary. Although he has adapted more to people than a wolf born in the wild, he is truly a representative of the spirit of our student body. UNM students are fierce and competitive. They graduate and go out into the world ready to lead the pack.

President Frank also joined us and had some wonderful things to say about our interns and what they created in less than five fast months. It was especially gratifying to know that our university President recognizes the hard work that these students put into this production.

Congratulations to our interns who are graduating this weekend. I know that you will accomplish great things throughout your lives. To our interns who are continuing the path towards a degree, I look forward to seeing you on campus and can only hope for the chance to work with you again. You have not only shown us what it means to be a Lobo through this commercial, you have shown us what it means to be a Lobo through your own hard work and dedication.

premiere collage

Recent Posts

2014 Video Premiere
May 5, 2014

Worthwhile Work
April 30, 2014

Dedicated Teamwork
March 31, 2014

Getting Started
February 28, 2014

May 10, 2013

The Lobo Experience
May 1, 2013

Almost There
April 25, 2013

Filming the Wolf
March 6, 2013

The Pitch
February 20, 2013

2013 Creative Concept
January 30, 2013

2013 Interns Selected
January 7, 2013

Open for Interpretation
April 13, 2012

A Smooth Rough Cut
April 6, 2012

The Filming Finale
March 30, 2012

Finalizing the Concept
March 2, 2012

The 2012 Spot
February 24, 2012

2012 Interns Selected
January 17, 2012

Filming Part II
April 4, 2011

Filming Part I
March 28, 2011

Pre-Filming Update
March 21, 2011

Conception to Creation
March 7, 2011