Announcements

"Lobo Experience" won a Silver Communicator Award from the Academy of Interactive and Visual Arts

"Lobo Experience" got a great news shout out from KOAT

"Find Your Pack" won a Silver Communicator Award from the Academy of Interactive and Visual Arts, and a merit award in the 10th annual Service Industry Advertising Awards and in the Higher Ed Marketing Report Awards

"Big Moments" won a Gold CASE Award for Student Produced Video in CASE Region IV

Check out the Daily Lobo article about the internship

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University Communication and Marketing

MSC04 2545
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-5813

2013 Spot



UNM's 2013 Institutional Spot

View this year's institutional spot on YouTube

University Communication and Marketing is proud to present the 2013 Institutional Spot "Lobo Experience" - wholly written, directed and produced by UNM students. Through collaboration with the Communication and Journalism Department, the Interdisciplinary Film and Digital Media program, and the Department of Music, six student interns applied their academic experience and individual talents to produce UNM's latest spot. Take a moment to watch the 15, 30 and 60 second commercials, which made their debut on May 6, 2013.

"Lobo Experience" focuses on UNM's unique mascot and the way that our students relate. This years team wanted to create a commercial that emphasized what it truly means to be a lobo. They chose to look beyond the textbooks and microscopes to show the public that UNM is more than just a place to study, it is a place to grow and enrich one's life. UNM students are fierce and competitive, like the wolf that represents the University of New Mexico.

As you can see from the list below, a project of this scope requires support from many student volunteers. From a technical crew to the entire student cast, the 2013 interns received outstanding support from the UNM Community. We'd like to recognize each individual who enabled this project to succeed:

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